Several months ago we talked about “smarketing”. Although we talked particularly about “seniorpreneurs” and how they can better embrace the concept of “smarketing”, there is a great deal that all entrepreneurs—regardless of age and industries—can take away. As 2014 draws to a close, here are some ways “smarketing” can help with 2015 planning.
Data = Better Decision Making. This year we talked a lot about data. In the world of business today, it’s all about data and analytics, and how those contribute to decision-making and performance. By combining marketing and sales efforts, overall success and performance have nowhere to go but up.
